Did you know Sealy is a proudly South African company? When you support local, the money you spend remains within the community, and by extension, local jobs are created, and the community benefits overall.

Officially entering the South African Market in 1967, Sealy is a firm believer in local manufacturing and market sustainability. Manufactured under our parent company, Bravo Brands Sleep Products, our strong South African roots extend over five decades. With seven factories across the country, Bravo Brands has a workforce of more than 3000 South African employees. Bravo Brands  Sleep Products – creating employment one bed at a time.

World-class manufacturing facilities

Sealy South Africa currently operates four state-of-the-art manufacturing facilities in Cape Town, Johannesburg, KwaZulu and Windhoek. The entire manufacturing process begins and ends in South Africa, with all raw materials – including timber and steel – sourced and processed locally. When you buy any of our range of Sealy mattresses, you’re buying a product that has been handcrafted with precision and care by South Africans for South Africans. Our beds are available across more than 3000 South African-owned retail outlets and distributors across the country.

Why support local?

• Buying local has a positive ripple effect on the economy, because not only does the money remain in the country and help in economic growth, it also helps to build communities and boost job creation.
• When you support local and homegrown brands like Sealy, the money eventually ends back in the community both through the purchase of raw material from other local businesses and through the creation of employment opportunities.
• Home-based manufacturers also have a significantly smaller carbon footprint. Fossil fuels used to transport imported raw materials are key contributors to greenhouse gases and global warming. Conversely, when products are sourced, produced and transported locally, it results in lower fossil fuel emissions.

As a proudly South African company, Sealy South Africa sources all of our raw materials locally and create jobs for thousands of locals. However, thanks to Sealy’s interantional footprint, we also have access to global expertise and cutting-edge technology. Teamwork makes the dream work! Across the globe, Sealy is making premium quality beds and helping people sleep soundly and comfortably.

Backed by a global sleeping giant

Did you know that Sealy is a real place? And we’re not just talking about that comfortable place where you get your best sleep! Sealy is an actual town in Texas – it’s where the first Sealy mattresses were originally produced. Sealy was initially founded in 1881 by a cotton-gin builder named Daniel Haynes in Sealy, Texas. Haynes started the cotton-based mattress business but eventually sold it to another Texas-based company after 15 years. The Texas-born company kicked off a national advertisement campaign under the famous slogan “Sleeping on a Sealy is like sleeping on a cloud.” The birth of a national sensation.

Sealy mattresses are continuously improved thanks to ongoing research and development, but one thing has remained the same since Haynes made his first cotton mattress more than a century ago: They’re all made with the same care and pride. We’ve been making Sealy beds in South Africa for more than 50 years, supporting South Africans through the ups and downs of life.

In 2006, Sealy announced the creation of the Orthopedics Advisory Board. This committee is an industry authority, bringing together the expertise of orthopedic and clinical surgeons to focus on development and innovation. Through a knowledge exchange partnership with Sealy USA, Sealy South Africa has access to the latest advancements in sleep technology.

This partnership puts Sealy South Africa one step ahead of other local manufacturers, thanks to the millions of dollars spent on research and development. All this is in support of our mission to support local and to provide South Africans with a more peaceful and restful sleep.